Social media is ever evolving and has become an important ingredient to any digital marketer but just what skills are required for people to be able to succeed as a social media professional?
These skills have also changed over the years as social media has evolved and while some of the skill sets that were needed in the past are still relevant, new ones have emerged that are proving to be far more important in today’s world.
Good Listening Skills
This is without doubt one of the most important skills you should possess as the very best social media professionals are always actively listening in an aggressive fashion. You have to be able to listen to other voices of authority and take on board what you feel to be the most important pieces of information.
One web development company we came across in New York really showed these skills - http://www.westchester-webmaster.com
Good Pattern Recognition
Being able to correctly identify patterns and then capitalize on them is what will be the difference between a good social media professional and a great one. You need to have the ability to think on your feet, spot the real-time marketing opportunities and act on them accordingly.
Having Good Visual Thinking
This is one of the skills that is a recent addition simply because in the past being a strong writer was considered more important, especially to be able to convey your message effectively across 140 characters. However, social media today seems to be embracing visuals far more than text so it is important to have an ability to be able represent your brand image visually.
Being Good at Statistical Analysis
To put it simply, if math, data and excel are not among your strong points, you better make them as such as quickly as possible. This is because knowing what works, why they work and under what different circumstances os going to have you near the top of the ranks of social media professionals.
Able to Improvise
You will encounter a number of different situations as a social media professional, so being able to able to handle each of them will require some good improvisation skills. You will have to be empathic on some occasions, full of humor on others and understanding on others.
Good at Public Speaking
While some of you might have thought that hiding behind social media would mean that public speaking is a something you would not have to endure, how are the execs in your company going to understand just how your social media marketing plan is going to make or save money for the company? You have to have the ability to pitch your plans in such a way that blow their socks off.
Internet marketing became a serious job when marketers discovered the power it possessed in companies like Facebook, YouTube and Instagram. Internet marketing is vital in today’s digital age and could be difference between a successful business campaign and a nobody fashion store somewhere in East New York.
Firms utilize internet marketing to boost the awareness of their products or their website, driving customers to their site and enhancing their company’s brand.
The techniques available in internet marketing are seemingly endless, most of them still yet to be discovered. The techniques and tactics deemed to be the most successful in internet marketing are search engine optimization (SEO), social media, websites and blogs. Mobile marketing and e-commerce marketing are said to be the least effective methods of internet marketing.
The internet age has completely altered the way information is shared between individuals, businesses and customers, and even between businesses and businesses. Companies have been forced to change the way they interact with their customers, developing strong internet marketing campaigns that deliver messages on the services and products they provide.
Internet marketing campaigns can be composed of a few different techniques and tactics that better serve the needs of the firm or individual. Some of those components and tactics are described in more detail below.
Understand your Target Market
It is vital for internet business men and women to know their customers and understand what kind of content will attract them to their site or their product. When running an online business the client is the most important aspect, in fact any business, and for this reason developing a template of what they may accept if critical to business growth.
One company that has been doing this is an Auckland SEO company known as Big Bangly with a reputation for bringing in business because they know their customers’ target markets well thanks to an awesome research team.
Crafting Mobile Friendly Content
Content that is mobile friendly is essential in today’s world. According to Forbes, 87% of device sales by 2017 will be tablets and smartphones. If you fail to appeal to this demographic, you could potentially lose customers. People like to work on the go and providing an avenue to simplified access will keep them interested in your content.
Much like the name implies, email marketing involves collect a list of emails of potential clients, and shooting them content related email as spam. This technique is effective but can be grueling and is reported by some companies as an ineffective method of marketing. As one of the premier methods of internet marketing, when utilized effectively it can build strong personal relationships between the business and the customer.
Internet marketing has evolved over the years, developing into a major industry that has boosted the marketing experience as well as the customer experience. With proper research into the target market and the content formulation practices, it is possible to devise a viable plan for boosting company success through internet marketing.
SEO Training - a 1 hour+ video about the absolute basics of SEO
Where internet marketing marketing is concerned, Google Adwords and SEO are two of the top trends that can be considered. They sometimes work hand in hand but for some they are counterparts. Google Adwords offers a service that focuses on displaying ads in correlation to keywords bought. SEO, as some will describe it, is an organic search that provides results based on optimized content.
The AdWords and SEO strategies do not exactly counteract each other. Where AdWords is concerned with promoting ads, SEO is focused on improving search engine viability.
Like I mentioned earlier, AdWords are focused on promoting ads through keywords and driving specific ads to the top of adverts page on Google search engines and other affiliate websites. AdWords allows users to target internet user’s search engine queries sending them offers every time they search for certain keywords. The ads have direct links to your sites or specific offer page. Adwords are also a member of the PPC (pay Per Click) family and hence advertisers pay you for every ad click you get from internet users.
Search Engine Optimization
This is a method of making the content featured on your website relevant to search engines, ranking your website higher than others in natural search results. SEO or search engine optimization drives traffic to your site by utilizing vital keywords to keep your site on the top ranking list in search engines. SEO requires a bit more work and a more determined effort in crafting content that will attract a viable customer presence. SEO works with the content on the website and provides the user with an opportunity to rank highest base on optimum use of keywords.
Google AdWords vs. SEO
Funny enough, it is difficult to distinguish between the two as they are usually used simultaneously. AdWords focuses on ads and specific content or offers while SEO considered the viability of the entire website. SEO is more complex than AdWords and requires a continuous effort in inputting keywords and creating content that will draw in users and improve the rank of the website. AdWords is simply focused on an offer, discount or product that requires nothing more than a landing page. AdWords are switched on and off depending on the keywords used, the offers available and the times they are being used.
Developing a solid SEO campaign takes time and lots of technical know how but with the right team and a good amount of time to perfect the strategy you should see good results. Although SEO strategies are extremely effective, it will take some time before real results are observed. There are also no guarantees with SEO marketing, it is all on you, the developer to get it right, utilizing keyword generators and content creators.
An AdWords campaign offers more assurance that your business is being displayed at the top of search results in Google and Google affiliate search engines. AdWords does not guarantee organic search results but a certified AdWords ranking.
SEO drives traffic to your site, building you a potential client base but AdWords generates revenue as well as a client list per click. The choice is up to the developer and business owner but there does not have to be a choice. AdWords can be used when specific offer need to be made to bolster the customer experience but SEO can also be utilized to capture consumer attention and grow business awareness.
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