Born and raised in Oakland California, Mere began his ascension into the biz at the ripe old age of 17. He was given the opportunity to intern at a promotions company (Streetwise Promotions and later Keep It Real Promotions) run by his big cousin Sway, of MTV and Wake up Show fame (who was also his mentor at the time).
He helped hold down the streets of the bay doing guerrilla marketing for almost 10 years promoting almost every genre of popular music around today. He ascended quickly, landing gigs as a local street rep for labels such as: Loud, 75 Ark, Gee Street, Roc-a-fella, Relativity and Death Row Records…back when no one knew who they were.
The connections he made in the promotions game got him a slot mixing on KSJS (San Jose) on Saturday nights and finally on KZSU (Stanford) along side DJ Gemini on Sunday nights. But his eyes were on a bigger prize … a larger audience.
In addition to doing promotions he was hired as an intern at the then bay area radio powerhouse KMEL (when they played real Hip-hop). He started with the Reggae Dancehall Show (Tamu and Saadiki), moved up to the 10 o’clock bomb (Sway) and worked off and on for various other disc jocks (Chuy, Shorty, Davey D, etc).
At KMEL, Mere got on the grind and made mix tapes weekly. Most of them were used at events which quickly got him the attention he was looking for. He was soon dubbed the official street team DJ at KMEL. He mixed at various concerts, in- stores, free gas give aways, school and community events. He also opened for such acts as Wu Tang Clan, Ludacris, Blackalicious, Sadat X, LL Cool J, Hieroglyphics, Living Legends, Zion I, Pharoahe Monch and Busta Rhymes…just to name a few.
He also kept the crowds from rioting at the Up in Smoke Tour, KMEL’s Summer Jam (several years in a row), The Anger Management Tour, and the Sprite Liquid Mix Tour…just to name a few more.
In 2001 Big Von looked out for the kid and he was finally given his own slot and became one of the few…the proud…The All-star DJ’s, Mixing alongside of DJ’s such as Rick Lee, Scotty Fox, E-Rock, Chris the Rebel, Rolo 1-3 and Mind Motion. Using the buzz generated from his mix show gig, Mere and fellow Oakland Faders DJ’s decided to jump head first into the mix tape game. The rest is hood history.